Delivery Method
- On-Demand
Event Type
- Webinar
Learn how Goodway Group uses TransUnion to generate consumer insights for new business pitches, modeling audiences for targeting new potential buyers, and help brands understand deeper who their core audiences are.
Featured:
Andrea Kwiatek
Director, Strategic Partnerships @ Goodway Group
Riley Schmitz
Strategic Planning Lead @ Goodway Group
Chris Whalen
VP Strategy and Market Development Media & Entertainment Vertical @ TransUnion
Promoted By:
Riley Schmitz
SVP, Media,Technology & Data @ 4As
Related Courses
How to Read Contracts and Commercial Terms
An introduction to Agency Contracts, Terms and Special Topics This course is designed to familiarize those who are new to the industry or those who have limited knowledge of agency contracts and are looking for an accessible way to gain an understanding of the most essential elements of contracts between agencies and their clients….
How Agencies Make Money
Understand the Business of Creativity Uncover the financial side of agency life with an introduction to agency revenue models and profitability strategies. This course breaks down how agencies generate income, manage costs, and structure client fees, providing essential insights into the business of advertising agencies. Specifically, the course highlights three categories of compensation models and…
04/16/2025
Managing Freelance Talent and Partners: Non-Union Talent: The Fundamentals
Non-Union Talent: The Fundamentals is a comprehensive seminar designed to help commercial producers navigate the complexities of hiring non-union talent. Covering key considerations such as SAG-AFTRA signatory responsibilities, talent classifications, budgeting, legal implications, and contract best practices, this session provides a roadmap for making informed decisions. Attendees will gain insights into managing non-union talent agreements,…




