Stay Informed, Compliant, Ready
Our Government Relations and Media, Tech and Data teams closely monitor developments impacting advertisers and agencies. We also partner with legal experts and consultants to guide members on data privacy, security and compliance. We strongly advocate for comprehensive federal privacy legislation.
Navigating the Health Data Privacy Landscape: A Guide for Agencies
The absence of a comprehensive federal-level privacy law in the U.S and the growing patchwork of omnibus state privacy laws and consumer health data privacy laws has created a shifting regulatory paradigm that agencies must navigate.
Concerns About Draft Federal Privacy Bill
The legislation will create significant impediments to the responsible, commercial use of data for any advertising activity.
U.S. State Privacy Laws: What Agencies Need to Know
Navigate the ever growing patchwork of requirements imposed upon those that collect and utilize online data for advertising.
Topic Resources
Take advantage of 4As guidance, training and cross-industry initiatives included with your membership to navigate legislation and compliance challenges related to data privacy, transparency and security.
Guidance
Navigating the Health Data Privacy Landscape: A Guide for Agencies
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
U.S. State Privacy Laws: What Agencies Need to Know
In 2023, five state consumer data privacy laws (in CA [CPRA], VA CO, CT, and UT) will go…
Events
Stay in the know about policies and legislative developments in the privacy landscape that could impact your work and connect with thought leaders at these upcoming events. Don’t miss opportunities to explore pressing issues, success strategies and solutions.
More information coming soon.
Topic Education
Find the most relevant learning resources to make informed decisions. We partner with subject matter experts to bring you webinars, white papers and other guidance to help you stay ahead in this dynamic ecosystem.
06/22/2023
New & Updated Privacy Laws – What Agencies & Publishers Need to Know
Featuring: Jim Potter Executive Director, CHC Amanda Anderson VP of Government Relations, 4As Michael A. Signorelli Partner, Venable…
12/11/2020
The 4As Cybersecurity Joint Community Meeting
On Thursday, December 10th The 4As held a Cybersecurity Joint Community Meeting co-sponsored by the 4As and the…
03/29/2018
Video Seminar: GDPR Town Hall
We encourage you to download the following presentations and follow along with the discussions. Slide numbers have…
Topic News
Stay in the know about the latest developments in the privacy landscape that could impact your agency and clients.
Related Topics
Explore other related content and resources.
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We’re working to protect the advertising and marketing industry’s ability to do business.
