Make Prospecting Human Again

An introduction to Agency Contracts, Terms and Special Topics   This course is designed to familiarize those who are new to the industry or those who have limited knowledge of agency contracts and are looking for an accessible way to gain an understanding of the most essential elements of contracts between agencies and their clients….

Understand the Business of Creativity Uncover the financial side of agency life with an introduction to agency revenue models and profitability strategies. This course breaks down how agencies generate income, manage costs, and structure client fees, providing essential insights into the business of advertising agencies. Specifically, the course highlights three categories of compensation models and…