Powering New Wins,
Fostering Client Ties
We’re proud to support our member agencies in all areas of business development, including prospect assessment, prospecting, virtual pitching, relationship management, agency search consultant interaction and more. Moreover, we partner with the Association of National Advertisers (ANA) in the creation of guidance and resources to strengthen agency-client relationships and support client retention.
Cost of the Pitch II: The Rise of Value
This 2024 report examines the role of value and other key factors responsible for a successful, long-term client-agency relationship, including trust, cost, transparency, and respect.
Agency Search Simplification Report
The search process has become complex and painful for both clients and agencies, with many wondering how it can be improved. Read this paper to understand the challenges and ways to simplify and streamline this process.
Relationship Management Best Practices Guidance
Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track.
New Business Resources
We’re proud to support our member agencies in all areas of business development, including prospect assessment, prospecting, virtual pitching, relationship management, agency search consultant interaction and more.
Resources
A wide range of resources such as webinars, white papers, case studies and more are included with your 4As membership to support your new business development activities. Other resources are available for purchase at a discounted member rate.
New Business Activity Tracker
R3 New Business League Global and US – Jan 2025
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…
4As Guidance: 4As Relationship Management Best Practices Guidance
Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track.
Business Leadership (Account Management)
Resource Guide Business Leadership (Account Management) The 4As works to advance the craft of Business Leadership and champion…
Events
Find inspiration and insights on new business development from thought leaders and peers at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions.
06/04/2025 - 06/05/2025
Management Practitioners Forum (MPF) 2025
Education
Update your skills to develop new business strategies and pitches. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.
How to Read Contracts and Commercial Terms
An introduction to Agency Contracts, Terms and Special Topics This course is designed to familiarize those who…
How Agencies Make Money
Understand the Business of Creativity Uncover the financial side of agency life with an introduction to agency revenue…
News
Related Topics
Explore more content, inspiration and insights.
The 4As Business Intelligence & Insight team specializes in helping member agencies address issues concerning agency finance, compensation, and negotiation via published guidance, financial surveys and benchmarks, anonymous peer exchanges, custom consultations, and more.
Strategists serve as catalysts, bridges and connectors of dots between client and creative and have their finger on the pulse of culture.
Operations are the lifeblood of an agency, determining its ability to adapt and compete effectively.
